Save This For Your Next SM Supermalls Run in the Metro!

If you're always on the lookout for what's new, you're in the right place! And yes, we’re sure you saw the photo above…the most-awaited tumbler brand now officially made its way to the Philippines! 🫶🏼

From brands opening their very first stores to exciting new dining concepts and lifestyle favorites arriving at SM, brings plenty of fresh reasons to stop by. Here's a look at the latest openings across Metro Manila.

• Garmin

Experience the newly opened biggest Garmin store in Southeast Asia at Level 4, Mega B, SM Megamall. Explore Garmin's full lineup of GPS smartwatches, fitness trackers, cycling computers, dive watches, and outdoor navigation devices—all in one immersive space designed for athletes, adventurers, and everyday movers alike.

• Benlai

Find your next everyday essential at Benlai, now at Level 1, North Main Mall of SM Mall of Asia! Making its Philippine debut, the brand brings functional lifestyle wear that combines clean, contemporary style with lightweight comfort for wherever the day takes you. 

• POLO Ralph Lauren

Experience the first-ever POLO Ralph Lauren store in SM at Level 2, South Main Mall of SM Mall of Asia. Discover timeless American style through the brand's signature collection of elevated essentials, from iconic polos and tailored classics to refined pieces made for everyday sophistication.

• MiniMelts

Cool down with a fun frozen treat at the first MiniMelts store in SM, now open at the Ground Level, North Towers of SM North EDSA. Famous for its colorful beaded ice cream, MiniMelts offers a playful dessert experience with a variety of flavors for all ages.

• Yabu

Enjoy authentic Japanese katsu at Yabu, now at the Ground Level of SM City Marilao. As the brand's first branch in North Luzon, it brings its signature premium pork and chicken katsu, unlimited cabbage, and Japanese set meals closer to diners in the region.

• Evernaked

Indulge in handcrafted cakes at the first Evernaked in the Philippines, now open at Level 2, City Center of SM North EDSA. Bringing its signature cakes from Shanghai, Evernaked serves beautifully crafted desserts made with quality ingredients, perfect for celebrations or simply treating yourself.

• Owala

Hydration gets a stylish upgrade with Owala, now open at Level 2, Mega Fashion Hall of SM Megamall. As the brand's first store in SM, shoppers can explore its collection of innovative drinkware designed to make staying hydrated easier and more enjoyable.

• Makanai 

Whether you're stopping by for a quick lunch, winding down after work, or meeting friends over good food, Makanai serves Japanese comfort food in a relaxed and welcoming setting. Soon to open at the Ground Level of SM Podium, it's a great addition to the mall's growing lineup of dining destinations for anyone looking to discover their next favorite meal.

• TWG Tea 

One of the world's most celebrated luxury tea brands is soon to open at SM Mall of Asia. Discover over 1,000 exquisite tea blends sourced from renowned tea-growing regions across the globe, paired with refined pastries, gourmet dishes, and an elegant tea salon experience. Whether you're celebrating a special occasion or simply slowing down over a cup of tea, TWG Tea offers a timeless destination for every tea lover!

Good food, sweet treats, and exciting new brands all in one mall run - that’s why this is My SM! Make time to explore these latest openings across Metro Manila. 

Check out these latest openings and see what's new at SM Supermalls. 

Follow @smsupermalls on social media or visit www.smsupermalls.com for updates.

The Blackout Zone: SM Cares, CHED Turn Experience Into Understanding

SM Cares, in partnership with the Commission on Higher Education (CHED), brought The Blackout Zone to the CHED Central Office Auditorium at the Higher Education Development Center Building in Diliman, Quezon City from July

21 to 22, 2026.

Developed through SM’s Mall for All drive on inclusivity, the immersive exhibit invited students, educators, and members of the academic community to experience life without sight in a controlled and safe environment. Participants were guided through everyday activities designed to encourage them to look beyond limitations and recognize the abilities, independence, and resilience of people with visual impairments.

“Sometimes, understanding begins when we are willing to step outside what is familiar,” said Richard V. Caluyo, Senior Assistant Vice President for SM Cares. “By bringing The Blackout Zone closer to schools and the academic community, we hope to inspire young people and educators to help build learning environments where every person feels seen, respected, and included.”

For a few moments, participants stepped into complete darkness. Without relying on sight, they navigated familiar tasks through touch, sound, scent, and the reassuring guidance of others.

What emerged was something lasting: a deeper appreciation of how persons with visual impairments experience and move through the world each day.

Previously mounted in SM malls, The Blackout Zone has featured sensory and everyday activities such as tying a shoe, preparing coffee and sandwiches, identifying candy and scents, and experiencing Movies for the Blind. Its CHED installation marked a meaningful step beyond the mall setting, allowing the initiative to reach people who help shape classrooms, institutions, and future generations.

Through its partnership with CHED, SM Cares hopes to deepen conversations around accessibility and encourage higher education institutions to strengthen inclusive practices both inside and outside the classroom. 

“Our united goal with SM for The Blackout Zone is for the program to serve as a catalyst for meaningful action,” said CHED Commissioner Michelle A. Ong. “Empathy allows us to dismantle the barriers that hamper inclusion and education of Filipinos with vision impairments. Through this shared effort, we hope to further guide policies tightly woven with real-life experiences to serve this sector better.  

The experience also served as a reminder that inclusion is not built through awareness alone. It grows through empathy translated into thoughtful actions—from offering clear assistance and respecting independence to creating spaces where people of all abilities can participate fully.

The Blackout Zone forms part of SM Cares’ continuing programs for persons with disabilities, which promote accessibility, sensitivity, inclusive employment, and meaningful participation in community life.

Because while participants entered the exhibit without sight, many left seeing inclusion more clearly.

SM Little Stars Crowns Its First-Ever Grand Shining and Dazzling Stars

Gratiela Thresse M. Urmeneta of SM City Manila and Amiah Kaea Yzobel Quimzon of SM City Butuan capture SM Little Stars 2026's highest honors

The Grand Shining Star, Grand Dazzling Star, and runners-up pose with the SM Little Stars 2026 judges and organizers following the Grand Finals at the SM Mall of Asia Music Hall.

MANILA, Philippines, 11th August 2026 — From thousands of hopefuls across Luzon, Visayas, and Mindanao, thirty of the country’s brightest young dreamers took center stage at the SM Little Stars 2026 Grand Finals. Captivating the audience at the SM Mall of Asia Music Hall, the finalists showcased exceptional talent and charm in a nationwide celebration of Filipino youth. More than a talent search, the annual competition highlights SM Supermalls’ commitment to discovering and nurturing limitless potential from every corner of the Philippines as these children embrace the biggest stage of their young lives. 

The Grand Finals marked the culmination of six weeks of auditions held across 68 of your most-loved SM Supermalls nationwide. More than 41,000 children aged 4 to 7 showcased their talents in singing, dancing, and other skills, with only 30 exceptional finalists earning coveted spots in the country’s biggest nationwide kiddie talent competition. While every finalist inspired the audience with their passion and determination, two young dreamers ultimately earned this year's highest honors.

Gratiela showcases her dance moves, while Amiah serenades the audience with her rendition of the classic Disney song “When You Wish Upon a Star” during the SM Little Stars 2026 Grand Finals.

Gratiela Thresse M. Urmeneta of SM City Manila was crowned this year’s Grand Shining Star, while Amiah Kaea Yzobel Quimzon of SM City Butuan earned the title of Grand Dazzling Star. Their remarkable performances and irresistible charm won over both the audience and the judges, bringing the competition to an unforgettable conclusion.

Urmenete wowed the audience with her energetic dance performance, while Quimzon serenaded the judges and crowd with her heartfelt rendition of the classic Disney song “When You Wish Upon a Star.”

For the mothers of the newly crowned stars, seeing their children take home the competition's highest honors was a proud and emotional moment after weeks of preparation and support. "Sobrang proud ako sa kanya. Nakita ko kung gaano siya nagsikap at nagtiwala sa sarili niya. Bukod sa pagkapanalo, masaya akong makita siyang lumabas sa stage na mas confident," said Sheilamay P. Mojuntou, mother of Grand Shining Star winner Gratiela Urmeneta.

Meanwhile, Vanessa Ysmaela D. Quimzon, mother of Grand Dazzling Star Amiah Quimzon, shared, "Gusto lang namin na ma-enjoy niya ang experience, kaya napakalaking bonus na makita siyang manalo. Thankful kami sa SM Little Stars sa pagkakataong ito."

Beyond the competition itself, the Grand Finals became a celebration for families, friends, and supporters who filled the venue with cheers, applause, and heartfelt encouragement. 

“Watching these young dreamers perform reminds us that every big journey begins with one brave step. SM Little Stars has always been more than a competition; it is a place where children discover confidence, families create lifelong memories, and dreams begin to take shape. We are proud to continue providing that stage for Filipino children year after year," said Hanna Carinna T. Sy, SM Supermalls Senior Assistant Vice President for Marketing and Leasing.

This year’s finalists were evaluated by an esteemed panel of judges composed of singer, actress, and host Karylle Yuzon, award-winning filmmaker Antoinette Jadaone, OPM hitmaker and ABS-CBN Music Assistant Vice President Jonathan Manalo, "Gala To The Max" choreographer Angel Datanagan, and SM Little Stars 2016 Grand Winner Marcus Cabais. Their expertise and insights helped recognize the young performers who best embodied the talent, confidence, and stage presence that define SM Little Stars.

Urmeneta and Quimzon were joined by 1st Runner-Up Amara Jade F. Sabino of SM City Lipa, 2nd Runner-Up Seth Nicolas B. Jacinto of SM City San Jose del Monte, and 3rd Runner-Up John Rouie S. Dizon of SM City Pampanga.

As this year's top winners, Urmeneta and Quimzon each received a prize package worth celebrating, including ₱100,000 in cash and SM Gift Certificates, a National University college scholarship, a brand-new car, an all-expense-paid trip to Hong Kong, and many more exciting rewards.

Aside from crowning the two grand winners, SM Little Stars 2026 also recognized three runners-up, the finalists who placed sixth to tenth, and recipients of the special awards: People’s Choice Award, Little Style Stars, Little Sparkling Stars, and Little Pop Star.

Beyond the titles and prizes, every finalist took home something even more meaningful—the courage to dream bigger, cherished memories with their families, and the confidence to take the next step in their journey. These unforgettable moments are a testament to the enduring legacy of SM Little Stars, which continues to inspire young talents and create meaningful experiences for 17 years and beyond.

SM Prime joins DILG in launching nationwide Unified 911 for Resilience campaign

 

The iconic MOA Globe lights up during the launch of the Unified 911 for Resilience: National Campaign, a nationwide initiative led by the DILG in partnership with SM Prime to promote emergency preparedness.

MANILA, Philippines, 8th August 2026 — SM Prime Holdings, Inc. has partnered with the Department of the Interior and Local Government (DILG), Philippine National Police (PNP), and the Bureau of Fire Protection (BFP) to launch the Unified 911 for Resilience: National Campaign, a nationwide initiative that aims to strengthen public awareness of emergency preparedness and promote a more coordinated emergency response system across the country.

Held at the SM Mall of Asia Globe in observance of National Disaster Resilience Month, the campaign brought together more than 2,000 representatives from the DILG, the Bureau of Fire Protection, the Philippine National Police, local government units, barangays, and other partner agencies for a unified call to build safer, more resilient communities.

"At SM, we believe that resilience is a shared responsibility. Building safer, more prepared communities requires the government, businesses, and citizens to work together toward a common purpose," said SM Supermalls Vice President for Operations Junias M. Eusebio.

"It is an honor for SM to be the private sector partner and to stand alongside the DILG, the PNP, and the Bureau of Fire Protection in launching the Unified 911 for Resilience: National Campaign," he added.

SM Supermalls Vice President for Operations Junias M. Eusebio underscores the importance of public-private collaboration in building safer and more resilient communities during the launch of the Unified 911 for Resilience: National Campaign.

One of the campaign's highlights was the simultaneous activation of Unified 911 campaign materials across SM Prime's nationwide digital network, including the iconic MOA Globe and nearly 400 cinema screens nationwide. The synchronized rollout amplified the campaign's message, leveraging SM's extensive footprint to reach millions of Filipinos and encourage greater awareness of the country's emergency response initiatives.

Department of the Interior and Local Government Secretary Jonvic Remulla graced the launch of the Unified 911 for Resilience campaign.

Department of the Interior and Local Government Secretary Juanito Victor C. Remulla and Pasay City Mayor Emi Calixto-Rubiano led the event alongside senior officials from the DILG, the Philippine National Police, the Bureau of Fire Protection, the Bureau of Jail Management and Penology, the Office of Civil Defense, the Philippine Coast Guard, the Emergency 911 National Office, and the City Government of Pasay.

Through its partnership with the DILG and other government agencies, SM Prime continues to support initiatives that promote public safety, disaster preparedness, and community resilience. By utilizing its nationwide network of malls and digital platforms, the company helps extend the reach of campaigns that empower Filipinos with vital information and encourage a culture of preparedness.

As one of the country's leading integrated property developers, SM Prime remains committed to working with both the public and private sectors to help build safer, more resilient communities for all Filipinos.

SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026

Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities.

SM Supermalls’ two Gold Awards and one Silver Award at the Marketing Excellence Awards 2026 recognize the company’s commitment to cultural storytelling, consumer insights, and impactful launch marketing.

MANILA, Philippines, 8th August 2026 — Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place.

This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, maxed-out experiences for Filipino communities.

Recognized at the 2026 Marketing Excellence Awards, SM Supermalls’ winning campaigns celebrate local culture, deepen consumer understanding, and create meaningful experiences for communities nationwide.

One of the Gold Awards recognized SM Lanang’s Mindanao Art for Excellence in Cultural Storytelling. More than an art initiative, the campaign transformed the mall into a platform for Mindanao’s artists, showcasing local creativity while fostering a deeper appreciation for Mindanao’s rich artistic heritage. By bringing art closer to everyday audiences, SM Lanang created meaningful cultural experiences that resonated beyond the gallery walls.

Another Gold Award was given to the SM Supermalls Consumer Insights Program under Excellence in Consumer Insights/Market Research. Built on continuous listening and data-driven consumer understanding, the program enables SM Supermalls to create more relevant experiences, strengthen customer engagement, and respond to the evolving lifestyles of the communities it serves nationwide.

Completing the recognition was a Silver Award for the SM City La Union Grand Opening in the Excellence in Launch Marketing category. The campaign went beyond introducing a new mall—it celebrated La Union’s identity and growing community, welcoming residents and visitors with experiences that reflected the province’s vibrant culture while establishing SM City La Union as Northern Luzon’s newest lifestyle destination.

“At SM Supermalls, we believe meaningful marketing starts with understanding people,” said Joaquin L. San Agustin, SM Supermalls Executive Vice President for Marketing. “Whether we’re celebrating local culture, learning from our customers, or opening new spaces that serve communities, our goal has always been to create experiences that genuinely resonate. These recognitions inspire us to continue creating programs that are relevant, purposeful, and meaningful for every Filipino.”

The recognitions reflect SM Supermalls’ continued commitment to creating experiences shaped by insight, inspired by local communities, and anchored in meaningful connections. As the country’s most-loved mall, SM Supermalls remains focused on delivering meaningful, maxed-out experiences that celebrate the people, places, and stories that make every community unique.

SM Job Fair empowers Filipinos this August with nationwide hiring, free upskilling, and one-stop government services

Jobseekers explore career opportunities and connect with recruiters during one of SM Job Fair's nationwide hiring events, bringing employment closer to communities across the country.

PASAY CITY, Philippines – As the world of work continues to evolve, finding employment is no longer the only goal—staying competitive means continuously learning new skills and having easier access to services that support one's career journey. This August, SM Supermalls continues to create more opportunities for Filipinos through its nationwide SM Job Fair program, bringing together employment opportunities, free upskilling initiatives, and convenient access to government services that help jobseekers prepare for the future of work. More than a hiring event, SM Job Fair has evolved into a platform that empowers Filipinos by connecting them not only to employers, but also to learning opportunities and essential government services—all designed to support every stage of their employment journey.

PMAP Mega Job Fair headlines August lineup

Leading this month's activities is the PMAP Mega Job Fair, happening on August 10–11 at the SM City North EDSA Skydome in partnership with the People Management Association of the Philippines (PMAP). Held in celebration of PMAP's 70th Anniversary, this year's event carries the theme "HumanITy Forward 2026: Empowering Talent in a Digital World," bringing together top employers, HR professionals, graduating students, alumni, fresh graduates, career shifters, and jobseekers under one roof. The event builds on the Memorandum of Understanding between SM Supermalls and PMAP, reflecting their shared commitment to developing a future-ready Filipino workforce through employment, career development, and continuous learning.

Reputable and prestigious employers from PMAP's network like BDO and Coca-Cola, open doors to jobseekers during the two-day career event at SM City North EDSA last year.

SM Retail Job Fair offers careers within the SM Group

Jobseekers can also explore exciting opportunities at the SM Group Job Fair on August 18 at the Mall Atrium of SM City Fairview. In partnership with SM Retail, Department of Labor and Employment (DOLE), Quezon City Public Employment Service Office (PESO), PSAC Jobs, PCCI, ECOP, and PHILEXPORT, the one-day hiring event offers applicants the opportunity to pursue careers across the country's largest retail network—from department stores and supermarkets to fashion, home, and specialty retail brands. Applicants will have the chance to meet recruiters, submit applications, and participate in on-the-spot interviews.

Thousands of jobseekers filled SM City Fairview during a previous SM Group Job Fair, where applicants explored career opportunities and connected with recruiters under one roof. This year's SM Retail Job Fair continues SM Supermalls' commitment to bringing employment opportunities closer to communities.

More job opportunities across the country

SM Supermalls continues to bring career opportunities closer to communities through its nationwide Job Fair program in partnership with DOLE and local PESO. Upcoming August Job Fair schedules include:

• August 10–11 –SM City North EDSA Skydome

• August 12 – SM City Daet

• August 13 – SM City Trece Martires

• August 13 – SM City Tuguegarao

• August 18 – SM City Fairview 

• August 22 – SM Seaside City Cebu

• August 24 – SM Mall of Asia

• August 25 – SM City Davao

• August 27 – SM City Trece Martires

Each event provides jobseekers with direct access to employers from various industries while allowing them to explore multiple career opportunities in one convenient location.

Building future-ready skills beyond the job fair

Recognizing that employability goes beyond getting hired, SM Supermalls continues to expand its free upskilling initiatives in partnership with government agencies, educational institutions, and industry organizations. These learning sessions equip participants with practical competencies in areas such as digital literacy, cybersecurity, career readiness, artificial intelligence, and other emerging workplace skills that help prepare Filipinos for today's rapidly evolving job market.

Upcoming free upskilling sessions include:

• August 1 - SM City North EDSA

• August 1 - SM Mall of Asia

• August 8 - SM City North EDSA

• August 8 - SM Mall of Asia

• August 15 - SM City North EDSA

• August 22 - SM City North EDSA

• August 22 - SM Mall of Asia

• August 29 - SM City North EDSA

Schedules and participating malls may change without prior notice. For updates and the latest list of participating malls, scan the QR Code, visit SM Supermalls Job Fair Page and follow SM Supermalls’ official social media pages.

Who says learning can't be fun? Participants enjoyed hands-on activities in AI-powered design, robotics, and cybersecurity during DICT's free digital upskilling session at the SM Government Service Express (GSE) in SM North EDSA, helping build future-ready skills through the SM Job Fair initiative.

AI and Canva Training Participants explore Canva's AI-powered design tools during DICT's free digital skills training at the SM Government Service Express (GSE) in SM North EDSA, equipping learners with practical creative and workplace-ready digital skills.

Participants attend DICT-ILCDB's free training on Introduction to Information Security Frameworks and Risk Management at the SM Government Service Express (GSE) in SM Mall of Asia. Conducted in partnership with SM Job Fair, the session equips IT professionals with practical cybersecurity skills for today's digital workplace.

While many upskilling sessions are conducted in activity areas and learning venues across SM malls, selected SM Government Service Express (GSE) locations are also being activated as Upskilling Hubs, allowing communities to access free learning opportunities within these dedicated spaces.

A one-stop hub for jobseekers

To make the employment journey even more convenient, many SM Job Fairs are complemented by the SM Government Service Express (GSE), available in select SM malls nationwide. Serving as a one-stop hub for government services, GSE enables jobseekers to conveniently process employment-related requirements and access essential services from partner government agencies—all within the convenience of an SM mall.

Participants discover the power of artificial intelligence through the AI for ALL learning session at the SM Government Service Express (GSE) in SM City Manila. Through the SM Job Fair initiative and partnerships with APC and IBM SkillsBuild, SM Supermalls continues to make future-ready AI and digital skills more accessible to students, jobseekers, and professionals.

By integrating employment opportunities, government services, and free learning initiatives, SM continues to simplify the journey from job application to career development.  "At SM, we believe creating opportunities means supporting Filipinos beyond the hiring process," said Joaquin San Agustin, Executive Vice President for Marketing, SM Supermalls. "Through our nationwide SM Job Fairs, free upskilling initiatives, and the SM Government Service Express, we're making it easier for communities to find jobs, develop future-ready skills, and conveniently access essential government services closer to home."

Creating more pathways to opportunity

Through the combined strengths of SM Job Fair, SM Government Service Express, and its growing network of free upskilling initiatives, SM Supermalls continues to create meaningful opportunities that help Filipinos succeed in an increasingly competitive and digital world. Whether starting a first job, exploring a new career, or learning new skills for the future, SM remains committed to building accessible platforms where communities can work, learn, and grow. To learn more about upcoming SM Job Fairs, free upskilling sessions, and SM Government Service Express locations, visit www.smsupermalls.com or follow SM Supermalls on Facebook.

More than a one-stop government service hub, the SM Government Service Express (GSE) at SM City Manila also hosts free upskilling initiatives through strategic partnerships, making learning and career development more accessible to communities.