Sunday, June 30, 2013

Timex forges a significant partnership with the Philippine Polo Triathlon Team

Timex forges a significant partnership with the Philippine Polo Triathlon Team last June 18 in Makati City. The world-renowned timepiece provider has strengthened its ties with the internationally-known team in a contract signing headed by Timex General Manager Avinash Uttamchandani and Polo Tri Team founder Fred Uytengsu.
With Uytengsu at the helm, the Polo Tri team competes in both local and international competitions comprised primarily of over 60 athletic members of different professions and age group. “It is with pride that Timex continuously shows support with a growing group as effervescent as the Polo Tri. We are in high spirits that upon entering our fifth-year partnership, we will still provide an essential ally to the team’s performance when it comes to time-gears,” notes Uttamchandani.
“The Polo Tri team essentially uses Timex watches for trainings and races. And through the years, we are happy that Timex has unrelentingly showed us support. What better way for our athletes to be equipped but with a leading brand in the watch industry that is known to produce quality, value, and timeless styles,” Uytengsu says prior to the event.
Time-geared athletes have converged in a cocktail party bannering the group’s official timepiece, the Timex Ironman® Target Trainer HRM. This piece features a TAP Technology packaged neatly in black straps with a 3-Workout memory with recall of lap/split times and average hour per lap. In addition, the Timex Ironman® Target Trainer HRM has an interval timer with eight segments, each containing its own label and HR Zone, an HR in BPM or %-of-Max Format and an Automatic Recovery Heart Rate Timer with user-selectable time. The timepiece user can also choose from ten target zones with alerts and recall AVG/Peak Workout HR, Time in Zone and calories burned. Timex never ceases to come up with innovations that will perfectly suit each one’s interest and lifestyle. Truly, a great bond has been built between Polo Tri and Timex in aiming for a strong camaraderie and quality, desired results.

Wednesday, June 19, 2013

Aéropostale is now in Manila


Fashion in Manila became even  more exciting with the addition of American retail giant, Aéropostale, in the local shopping scene. Exclusively distributed by Stores Specialists, Inc. Aéropostale recently opened its flagship store at the Ground Floor of the New Glorietta.


 The history of the name Aéropostale dates back to the 1920s. Compagnie Generale Aéropostale, a pioneer airmail company, was the first ever to fly between France, South Africa, and South America; most definitely a spectacular achievement for its day.

 The early Aéropostale stores even captured the essence of this airmail voyage both in the original store design and in the aviation styled leather bomber jackets that they sold. Opened in 1987, Aéropostale has always represented a sense of adventure, achievement and dedication. Today, Aéropostale had become one of the fastest growing and most recognized specialty retailers of casual apparel and accessories, for the young, trendy teens
. With price range that is easy on the pocket, they can enjoy high quality and fashion for-ward pieces that are staples in every wardrobe. A mall-based, specialty retailer of casual apparel and accessories, Aéropostale’s clients range from 14 to 18 year-old girls and guys who prefer a selection of high-quality, active-oriented, fashion basic merchandise at com-pelling values.

 This new concept store is divided into unique zones: Entry and Fashion rooms, where customers can view the latest fashion collection, Swing room for different selection of jeans and denim pieces, Heritage room for the logo classic and graphic tees and hoodies; the fun and flirty Girls room, which customers will find tucked at the back of the store, will be the girls’ haven for a great selection of under-wear, yoga and dorm items.

Each of the store’s five dressing rooms has a New York City neighborhood-inspired theme all designed to highlight the personalities of these boroughs while connecting with the Aéropostale shoppers. With its brand heritage and New York roots, Aéropostale is sure to be the next fashion hot spot in the Metro. In the Philippines, Aéropostale is exclusively distributed by Stores Specialists, Inc. (SSI) and it is now open in New Glorietta 2.

AÉROPOSTALE opened its doors to the Filipino fans Saturday, June 15, 2013 at 12 noon. Fans rushed to Glorietta to experience the new studio concept store, and they were treated to freebies and in-store promotions throughout the day. At 3:00pm, the music of DJ Mars Miranda rocked the house sending more energy and vibe to the very ecstatic crowd. Also welcoming the guests were the Aéropostale Style Ambassadors, a group of stylish, accomplished and well-rounded teens.

I was there at the official launch of the store which they called Aerojam:
I

So impressed with Saga Events set up

Never the Strangers played great music

Up Dharma Down performed live.

Fashion show ongoing with music by She's only Sixteen

Fun looks to brighten up your day

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 Aéropostale Glorietta is located at the Ground Floor of the new Glorietta 2. Store hours are from 10:00am to 9:00pm Monday to Thursday and 10:00am to 10:00pm Friday to Sunday.

Sunday, June 9, 2013

Coca-Cola Mismo Brings a Gleeful Surprise

 In partnership with the Ayala Malls, the four Glee stars Jacob Artist, Melissa Benoist, Dean Geyer and Becca Tobin are set to fill the activity center of the Ayala TriNoma Mall to the rafters ushering in one refreshing surprise from Coca-Cola. Joining the four Hollywood celebrities are the four Happiness Ambassadors who are set to make June 8, 2013, a Coca-Cola day of happiness like no other. 



  The four cast members of the hit TV show are set to usher in the big unveiling of the newest offering from the Coca-Cola family, the new Coca-Cola Mismo 300mL PET bottle. Doubling the fun, the Four Happiness Ambassadors Enchong Dee, Julia Montes, Joseph Marco, and Kathryn Bernardo join hands to bring happiness to their multitude of fans in different locations. Joining in the fun are Market! Market! Mall (Taguig City) and Glorietta Mall (Makati City) where mysterious crates were placed 72 hours before the grand unveil of the said event.

At exactly 2PM a grand dance party of sorts will help bring in the electrifying energy of the crowd with cheerleaders, hip-hop dance crews and the famed celebrities, all in one mission of building excitement to the introduction of the new product from Coca-Cola.


 

Coca-Cola continues to play the role of the catalysts for happiness as four of today’s hottest global youth icons join the biggest and most loved icon of happiness in a spectacle that knows no boundaries. For the first time ever, the stars of the hit U.S. musical T.V. series Glee invades Manila as they herald a brand new product from Coca-Cola.


The new sleek, handy, 300mL takes Filipino teens to the next level, with refreshment that is easy to cary anywhere, everyday, for those who are always on the go. The four stunners from the world-famous GleeBecca, Jacob, Dean, and Melissa—intensified the fun gathering to the roaring cheers of the Filipino fans ushering in the bigger, grander surprise from the beverage leader.



 The moment the LED countdown timers reached zero, the whole of the TriNoma activity center witnessed the birth of the Mismo pack along with the satellite sites of the simultaneous launch, Market! Market!, Glorietta, SM Masinag and Eat Bulaga. Confetti and energy-boosting dance beats signaled the beginning of the Mismo sampling joined by no less than the Coca-Cola family, Happiness Ambassadors, and the Glee stars.


 Aboard the Coca-Cola Happiness Bus, Enchong, Joseph, Julia, and Kathryn trooped from one packed venue to another with Becca, Dean, Melissa, and Jacob trailing with their big smiles on. Joining the festivities, the eight well-received stars made the afternoon a certified Coca-Cola Mismo Day like no other. The Coca-Cola Mismo 300 mL at only P10 allows more Filipinos to enjoy refreshing energy in a 300ml PET bottle that is easy to carry anywhere. For young troopers who are always on the go, say bulky bottles or even plastic bags from sari-sari stores no more, Coca-Cola Mismo provides instant access to that ice-cold goodness. Available in sari-sari stores in Metro Manila. Where have you taken your Coca-Cola Mismo? Like facebook.com/CocaCola, facebook.com/PresidentForHappiness and Follow @Coke_HappyPrez with hashtag #mismo to let us know!

Wednesday, June 5, 2013

COCA-COLA PREPARES FOR SOMETHING OUT-OF-THE-BOX

For years, Coca-Cola has etched an indelible mark in showcasing magnificent levels of creative surprises. This year isn’t going to be any different. Just when you thought that you’ve seen it all, the brand that we have come to love is brewing up another amazing surprise. Starting today June 5, 2013, red Mystery Crates will be seen across different locations of your loved malls.
In partnership with the Ayala Malls, these giant crates will be scattered among some of the hottest hangouts in Manila including TriNoma, Market! Market! and Glorietta. It just goes to show that our favorite beverage has yet again concocted another surprise and it is up for you to find out the big, new treat. What may seem as a mirage is actually a 72-hour countdown to its grand reveal on Saturday at 2PM for yet another innovation from a brand committed to share happiness to every Filipino. A hundred years and counting and Coca-Cola still has that unbeatable fizz that dominated the market. From households to offices and schools, Coca-Cola is an irreplaceable partner for every barkada hangout, for every delicious meal, and for every simple moment to share happiness with each other. But for something new and out-of-the-box, this summer is a notch higher for Coca-Cola as it unleashes a surprise only Coca-Cola can do. Keep an eye out for that timer, for when the seconds drop to zero and the crates simultaneously open in the three malls, happiness is a word that would only describe a spectacle sure to make history. Care to give a guess as to what’s inside the crates? Like facebook.com/CocaCola, facebook.com/PresidentForHappiness and Follow @Coke_HappyPrez with hashtag #itona to let us know! Drop by on Saturday and see what the buzz is all about. Ito na!